Everyone has heard about serial entrepreneurs that start one company, make a zillion dollars and then start another company. Steve Jobs (Apple, Next), Palmer Lucky (Oculus, Anduril), and Elon Musk (PayPal, SpaceX, Solar City … are classic examples. There are also parallel entrepreneurs that start and run more than one business at a time such as Jack Dorsey(Twitter, Square), Elon once again is a perfect example, running X, Tesla, SpaceX, Robotaxi and Optimusgoing to Mars.
The club of Parallel Entrepreneurs is actually already a clubor network according to its’ website.
The gazillionares, or oligarchs, whatever you wanna call them are not the only ones going down this path. Millions of creators around the world are taking their success and/or knowledge gathered in one market and applying that intelligence to another venture as a founder and operator. We are also seeing an explosion of folks that are already establish in a niche or hyper niche, create new businesses in “adjacent” markets.
Legal Technology, Digital Health, and definitely Marketing are seeing a monster increase Parallel Adjacent Entrepreneurs that are using AI to supercharge an innate instinct to create with 24/7 personal iteration and refinement. A lot of folks are focused on the ability to develop MVP’s and/or actual working products by utilizing Lovable, Cursor, Replit, n8n, and others. The type of person going parallel is also spending a lot of time researching every single angle of a new business idea and using Deep Research from multiple foundational models to get to the absolute best answer.
Legal tech entrepreneurs that are going parallel too, a partial list include a few rockstars:
Carolyn Elefanthas been doing her normal layer stuff at myshingle.com, her interest in AI has put her at the top of the legal tech lawyer experts. Carolyn ran one of the most authoritative discussions of legal AI tools at her AI Teach-in for LawyersCarolyn’s search for alternative approaches to legal workflows through actually putting AI models to legal work has earned her GOAT status in the Parallel Entrepreneur universe.
Cyrus Johnson is a San Mateo, California attorney for 25+ years that has transplanted to Dallas, Texas. Cyrus has been working in the AI ecosystem since 2022 and brings with him a Silicon Valley background and now metro Dallas investors. Cyrus has just released 2 legal technology bangers virtually simultaneously. Jurisphereand VoxLexhave been introduced to the world recently and they live at the corner of Persistence and Determination streets. Voxlex is the first voice-native ai draft platform for lawyers and Jurisphere is the first dataops AI operating system (o/s) for law, providing dozens of tools and capabilities. I’ve witnessed Cyrus’ journey into AI for lawyers and he is laser focused with outrageous knowledge and wit. Even Elon Musk quoted one of Cyrus’ posts.
I once thought I was famous adjacent when Mark Cuban followed me, obviously I’m no longer one of the cool kids. Congrats to Cyrus as well for serving Parallel big time.
One of the significant attributes of Parallel Adjacent Entrepreneurs is their ability to inspire faith in their audience that their new venture is based on solid knowledge that has now been vetted by AI as well as the entrepreneurial mindset. The audience is becoming much more important to the Parallel Adjacent Entrepreneur than prior generations. One of the things interesting about the Legal Tech and Digital Health audiences, is they are already a little bit entrepreneurial in their ability to go out and hang a shingle. When a group of potential entrepreneurs see one of their “tribe influencers” doing the product development thing, the pattern is noticed. An understanding of the problem and potential solution is already assumed before anyone actually sees what the product is. AI is allowing this knowledge to be unleashed in millions of “MicroSaaS” applications.
Greg Isenberg has made a business of marketing and
Tom Martin(aka Lawdroid) is freaking everywhere and inspiring Parallel Adjacent Entrepreneurs to get up and introduce their ideas and products to the world. I knew I was gonna be interested in his content and business(s) trajectory when I noticed there’s a lot of groups in common on LinkedIn.
Watching this lawyer crisscross the world and evangelize and deliver on legal AI products and seriously good content is awe-inspiring and can piss you off at times. Seriously, what type of vitamins and supplements is he on? (lol) Don’t even get me started on how perfect Tom’s LinkedIn Profile reads:
As a practicing lawyer, I’ve experienced firsthand the challenges of balancing client needs, business growth, and administrative tasks that consume valuable time.
Frustrated by never having enough hours to do it all effectively, I founded LawDroid to empower lawyers with AI-powered tools designed to streamline operations, automate routine tasks, and enable lawyers to focus more on serving clients and growing their practices.
The recent collaboration announcement with fellow lawyer Sateesh Norias another example of how Parallel Adjacent Entrepreneurs can work in Parallel with other Parallel Adjacent Entrepreneurs' to solve a crisis in landlord — tenant law. AI is enabling these collabs that never would have been possible less than five years ago.
We are also seeing a growing ecosystem of Parallel Adjacent Entrepreneurs that are enabling other members to accelerate their market penetration and/or activate serious automation workflows. Talking
with Masai Brown-Andrewsis opening up a door to the town called “Everything is Possible.” Masai has already created dozens of automations that have accelerated individual practices and is a breath of fresh air in the legal AI domain.
Back to the importance of audience. Masai is taking the endless needs for legal AI automation to one of the significant hacks of Parallel Adjacent Entrepreneur's, “Building in Public.” We are seeing more and more of this trend, and audiences love to see how the product or service was built or essentially, “how the sausage is made.” Everyone that is building in public knows the importance of sharing with your audience while growing the audience for your product(s). Even OpenAI’s Sam Altman felt the vibeof building in public during the company's recent development cycle.
Masai Brown-Andrews is Building in Public
Building in public and talking about your journey allows an audience to grow while the Parallel Adjacent Entrepreneur grows too. Both Tom Martin and Sateesh’s collab and their individual ventures show a willingness to literally build in publicwhile going parallel.
Anyone involved in building the next MicroSaaS in Legal Tech is going to run into the reality that a lot of workflows can be automated through products like n8n, Cursor, and Replit, to name a few. Gavelwas founded by Dorna Moini and has been focused on specific legal workflows for years. Dorna’s company has lead the way in the area of legal workflows since before LLM’s burst onto the scene. Dorna has been doing automations since it’s become a thing in legal, there are probably 3–7 MicroSaaS companies that could be built from their templates in the near future. Experience counts!
The effect of AI on entrepreneurs cannot be understated. At one level it gives us something to talk to and bounce ideas off of in the middle of the night. In other spaces, AI is clogging our brains with clutter, but in the hands of a Parallel Adjacent Entrepreneur, AI enables superpowers.
My business partner, Dr. Gerard Foti is the classic Parallel Adjacent Entrepreneur trying to bridge workflows in legal and digital health. One day we gotta let a LLM ingest his journals.
Edward Bukstel CEO
Giupedi
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